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德芙 - 姜味黑巧

德芙委托我们为其新品暖姜黑巧设计一款礼盒包装，期望以较低的成本打造一款不奢华的轻松伴手礼。配合姜味黑巧“姜心比心”的营销主题概念，我们塑造了一个可爱的小姜人形象，让他来传递暖心祝福。

基于巧克力的数量及定价，我们在包装结构上进行了多种尝试。最终，我们设计出一款无需任何胶粘的方形小盒子，外表简洁却暗藏玄机。打开包装，手捧红心的小姜人冲您微笑。手机扫描红心即可观看AR动画，小姜人用笨拙的动作跳上一支比心舞，给大家带来欢乐的同时，传递了满满的正能量。

人们送别人礼物时，往往只是在祝福别人，很容易忽略掉自己。我们认为，在这个焦躁的时代，自己也是需要心灵慰藉的。为此，我们在包装里埋了一个巧妙的深梗，让它既可以送给别人，也可以送给自己。我们在盒盖内部用烫银工艺做了一个反射镜面，镜子前倒着印了两行文字。掀开盒盖时时，Love Yourself 这句话从镜子中反射出来，模拟了一个对着镜子审视内心的情境，给辛勤奋斗的自己点个大大的赞。

Dove - Ginger Black Chocolate

Dove commissioned us to design a package for the new ginger favor chocolate，hoping to create a souvenir package at a lower cost. With the marketing theme Finger Heart Sign, we develop a character of Ginger Man, letting him to bring blessings to everyone.

Based on the quantity and pricing of chocolates, we tried a variety of packaging structures. Finally, we designed a cube box without any glue. The outside is very simple, hidden the mystery inside. Open the package you can see the Ginger Man smile to you holding a red heart. Scan the heart with your phone you can watch an animation, Ginger Man dancing with cute action. He brings joy to everyone while delivering full of positive energy.

We always ignore ourselves when we send gifts and regards to others. We believe that everyone, including ourselves, needs spiritual comfort. So we buried a punchline to make the packaging can be given to others and also yourself. We use hot silver to make a mirror inside the package cover and print a reverse text in front the mirror. The text Love Yourself will be reflected from the mirror when you open the box. Simulating the self-encouragement facing the mirror and praise yourself.

项 目：食品包装
客 户：德芙
设 计：Dooo Design Studio + 薄荷品牌设计
时 间：17-05-20